Insights From Our Founder
The System
What's Working Now on Real Projects
The System is Agency 6B's resource library, where our Founder, Vix Reitano, shares her expert point of view on the six systems that connect marketing to revenue, plus the personal and professional context behind the systems we build.
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Revenue Intelligence
First-Click Data Is the Most Honest Signal in Marketing. Here's How to Read It.
Last-click attribution is lying to you. First-click behavior captures decision-making before any retargeting, warming, or influence has touched the audience. The purest signal in marketing. Most businesses never look at it.
Conversion Infrastructure
Your Website Is Not a Marketing Asset. It's a Revenue Mechanism.
Most founder-led brands treat the website as a brochure and SEO as a separate vendor problem. Your content calendar and your search strategy are the same document.
Presence and Visibility
GEO vs. SEO: What's the Difference and Why Both Matter in 2026
SEO gets you ranked on Google. GEO gets your brand cited in AI answers. They're not the same strategy — and you need both.
Demand Generation
5 Meta Ad Mistakes That Are Quietly Killing Your CPA
You're running ads. They're spending money. Your CPA is too high and you're not sure why. Here are the five culprits we find in almost every audit.
Presence and Visibility
EEAT in the Age of AI: Why Named Experts Win in Search and AI Alike
Google's EEAT signals matter even more in AI search. Here's how to build them intentionally so your brand gets cited, not just ranked.
Growth Systems
What Challenger Brands Get Right That Established Players Always Get Wrong
The brands that win aren't the ones with the biggest budgets. They're the ones with the clearest positioning and the tightest systems underneath.
Work With Agency 6B
What is a Growth Partner?
A Growth Partner embeds inside companies to diagnose what is structurally broken in their marketing and revenue infrastructure, and then builds and runs the custom systems to fix it.
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